Доц. д-р Андроника Мартонова, Сектор Екранни Изкуства, Институт за изследване на изкуствата, БАН
Aspects around the aesthetics of the film poster in Chinese children’s cinema in the end of 40`s and in the 1950`s
Assoc. Prof. Andronika Martonova, PhD, Screen Arts Dept, Institute of Art Studies, BAS
Abstract: The cinema for children’s audience from the socialist countries changed drastically in the years of the Cold War. China and Bulgaria do not make exceptions – the screens were dominated by the revolutionary pathos. Most of the future, full length movies glorify and propagandize the image of the child-national super hero without childhood. Others films educate young viewers in the dogmas of the communist system. The fabulous and fantastic stories are rarely. The film posters promote of all of these cinema`s artifact and communicate successfully with the audiences in the various socialist, friendly countries.
Keywords:film posters, China, cinema, children`s art, aesthetic, visual communication, socialism, Bulgarian film archive